LTR-22-03 The Elephant and the Tea: The Creative Process in Advertising
Duration: 1 h 30
Take two well-seasoned translators, provide one with challenging packaging copy to adapt, then ask the other to edit and improve the final text, and you’ll get plenty of tasty takeaways on how to tackle a creative challenge.
We’ll start by critiquing the first draft, to see what it is we like and dislike about it. Then we’ll compare our thoughts on the second translator’s edits and see what we learn. To add to the intrigue, we’ll be providing the text ahead of time, so you can give it a try yourself and see how your work compares.